New Style
Briefing
SEAT needed a new visual identity that felt as young and vibrant as the brands the new generation already loved. The website and social networks couldn’t be exceptions. If the brand wanted to be perceived as alive, dynamic and desirable, everything digital had to reflect that energy.
The challenge: transform SEAT’s digital experience completely across web, Facebook, YouTube and all social platforms. It wasn’t about updating colors. It was about building a visual system that was coherent, flexible and emotionally resonant at every digital touchpoint.
Idea
One single identity, a thousand possible expressions.
The new visual system was designed for flexibility without losing identity. It could apply to a Facebook post, a product page on the web or a YouTube banner, and always feel SEAT. Vivid and varied colors, bold geometric typography, dynamic collage-style compositions, lifestyle photography with real people.
“Do your thing.” “See the world through your eyes.” “Created in Barcelona.” — short, direct messages speaking to people, not drivers.
Social Media
Complete transformation of the digital ecosystem. All social platforms adopted the same visual system: vivid colors, bold geometric typography, lifestyle photography with real people.
Every post, video and banner shared the same energy. “Do your thing.” “Created in Barcelona.” — messages speaking to people, not drivers.
Absolute consistency across all platforms.
Banners
Multi-format with unique identity. From 300×250 to 728×90, from vertical to horizontal. Every size adapts the same composition: geometrically cropped lifestyle photography, bold typography, vivid colors. “Start moving.” “The new SEAT Tarraco.” Clear price. Direct CTA.
Absolute visual cohesion without sacrificing flexibility.
The system works for you in any space, always recognizable, always SEAT.
No matter the format, the message lands. The grid flexes, the palette shifts, but the feeling stays the same.
That’s what a true visual system does — it doesn’t break under pressure, it adapts.